2025 — Present
Experience Design Lead
ARKET
Leading design system strategy, building a Figma-to-code pipeline to close the gap between design and engineering.
Communications & Brand Designer — ARKET
Communications & brand designer, 14+ years across print, digital and design systems.
Thomas Berglund
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01 — About
I’m Thomas, a communications and brand designer with 14+ years across print, digital, and design systems. My work spans art direction, packaging, and digital product, with a foundation that started in graphic design across Melbourne and Stockholm before moving deeper into digital and systems thinking.
I bring the eye of an art director and the precision of an engineer, equally comfortable setting a brand’s visual foundations as I am building the pipelines that keep a design system running at scale. Most recently at ARKET, where I’ve helped shape the brand since before launch.
The practice in numbers
+
Years across print, brand & digital
+
Years shaping ARKET’s brand, from launch
02 Selected experience
2011 — 2013 — 2025 — PresentSelected experience
2017 — 2025
Digital Art Director
ARKET
Art directed ARKET’s digital presence for close to eight years, shaping the design system, front-end craft, and UX across web and app as the brand scaled.
2016 — 2017
Senior Designer
ARKET
Part of the founding team pre-launch, working on packaging and NCG design while helping set the visual and brand foundations for ARKET from day one.
2014 — 2016
Digital Designer
H&M
Designed for H&M’s digital channels, moving between campaign and product work across a fast-moving retail calendar.
2011 — 2013
Graphic Designer
Hub / Brands to life™ — Melbourne
Designed across print and digital for a range of clients, taking projects from concept to final delivery.
03 Core skills
Core skills
Brand identityArt directionPackaging designDesign systemsDigital productFront-end craftUXFigmaPrint & campaignContent management
04 Words
Words from collaborators
“Clean, intuitive and pixel perfect — spacious, pared-back, still sophisticated.”
Paul Findlay
Founder & Creative Director, Brands to life™
“Equal parts conceptual, design, traditional and contemporary.”
Serrin Dewar
Managing Director, HubGroup
05 Contact
Let’s make something useful
brglnd@gmail.com
Available for select work — 2026